Survey tool and guidance: behavioural insights on COVID-19, 29 July 2020

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This document provides guidance to Member States in the WHO European Region that wish to conduct behavioural insights studies related to COVID-19. Studies can be used to monitor public knowledge, risk perceptions, behaviours and trust with the overall aim to inform national COVID-19 outbreak response measures, including policies, interventions and communications.

The guidance document introduces:

  • guidance on the recommended process and steps
  • a sample methodology
  • advice for obtaining ethical clearance
  • a suggested sample questionnaire
  • codes for data analysis and establishing a protected website for presentation of findings.