Survey tool and guidance: behavioural insights on COVID-19, 29 July 2020
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This document provides guidance to Member States in the WHO European Region that wish to conduct behavioural insights studies related to COVID-19. Studies can be used to monitor public knowledge, risk perceptions, behaviours and trust with the overall aim to inform national COVID-19 outbreak response measures, including policies, interventions and communications.
The guidance document introduces:
- guidance on the recommended process and steps
- a sample methodology
- advice for obtaining ethical clearance
- a suggested sample questionnaire
- codes for data analysis and establishing a protected website for presentation of findings.