What are relevant, feasible and effective approaches to promote acceptance, uptake and adherence to physical distancing measures for COVID-19 prevention and control? (2021)

By Rebecca E Ryan, Anne Parkhill, Lina Schonfeld, Louisa Walsh, Dianne Lowe, Bronwen Merner, Nami Nelson, Sophie J Hill
Health Evidence Network synthesis report 72
2021, ix + 54 pages
ISBN 978 92 890 5547 6
CHF 25.00
Order no. 13400194

Physical distancing measures have been implemented worldwide to contain the transmission of COVID-19, but how best to communicate with the public to promote acceptance, uptake and adherence to these measures is less clear.

This rapid review analysed evidence regarding communication with individuals and communities within the wider structural and sociopolitical context of the pandemic to support public health decision-makers when planning and implementing physical distancing measures. Findings indicated the critical role played by public communication and information in the pandemic response. Consistent features of effective communication included

• clear, consistent and actionable content;
• attention to the timing and currency of messages;
• consideration of the audiences for communication within and across populations; and
• deliberate considerations of tailoring and equity to ensure diverse population groups are reached and existing inequalities addressed.

Comprehensive practical support, including access to essential services and financial support, was also critical to promote acceptance, uptake and adherence to required measures. Findings also emphasized the importance of building and maintaining public trust in authorities and of engaging communities when planning and delivering messages related to physical distancing measures.