Empower women: Facing the challenge of tobacco use in Europe

2015

One of the most striking things about smoking prevalence in the European Region in the last two decades has been the relentless increase in smoking by women and girls. Empower Women: Facing the Challenge of Tobacco Use in Europe looks at the best examples of tobacco control policies and programmes worldwide. With a wide range of case studies covering marketing, use of mass media, direct marketing to females, protection from exposure, cessation services and labelling, the report strengthens those interested in public health and tobacco control.  Striving towards a tobacco free European Region cannot be done without empowering females and facing the challenges of the rise in tobacco consumption among women and girls in the Region.