Monitoring food and beverage marketing to children via television and the Internet (2017)

The aim of this proposed protocol is to provide the basis for monitoring work that seeks to quantify the extent and nature of children’s exposure to marketing for HFSS foods (high in saturated fat, salt and/or free sugars) via television and the Internet.

The protocol, and accompanying coding forms, sets out a system by which Member States can catalogue marketing via either or both of these avenues, and includes both minimal and expanded versions to allow for different levels of complexity of data collection, depending on a country’s needs and the research capabilities of the team doing the work. Using this method will provide data on both exposure and power of marketing to children.