Alcohol consumption in Europe decreasing but still the highest in the world
People in the WHO European Region drink almost twice the world average amount of alcohol, the latest WHO figures show. According to a new report, Global status report on alcohol and health 2014, consumption in Europe fell by 10%, from 12.2 L pure alcohol per capita in 2003–2005 to 10.9 L in 2008–2010. Nevertheless, Europe still has the highest alcohol consumption in the world. In response, some Member States are implementing effective policy measures identified by WHO, such as restricting access to retailed alcohol, raising taxes on alcohol and enforcing bans on alcohol advertising.