Operational guidance: acceptance and uptake of COVID-19 vaccines, January 2021 (produced by WHO/Europe)

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This document is part of a series of operational guidance modules developed to support WHO Member States in the European Region in preparing for and implementing COVID-19 vaccination. The modules were developed by a working group convened by the WHO Regional Office for Europe and consisting of experts from WHO, partner agencies, academia, Member States and other stakeholders.

Objectives

  • to plan for tailored interventions, policies and communications informed by behavioural insights and social data;
  • to ensure access, acceptance and uptake of COVID-19 vaccines among target population groups, especially health workers, by:

    - gaining insights into the barriers to and drivers of acceptance and uptake;
    - engaging and empowering health workers to accept, trust and promote vaccination;
    - making access to COVID-19 vaccination easy;
    - planning and implementing risk communication, community engagement and crisis communication.