EIW Guidelines for PR and working with the media

As Public Relations (PR) is an integral component of every country’s activity plan for European Immunization Week, the following document has been compiled to provide basic, concise and practical guidelines in relation to PR, press launches and working with the media. It is primarily targeted at those having limited experience in this area or perhaps not having access to a media specialist within their team. The guidelines are non-country specific and should be tailored according to individual country circumstances and needs. Every country is encouraged to recruit a local Media or PR specialist. However, where this is not possible, it is hoped that these guidelines will make the topic more manageable.