The best way for national immunization programmes to avoid a vaccine-safety-related crisis is to ensure that the public trusts the programme, trusts vaccines and has a good understanding of facts.
This requires action to keep the public informed, monitor public opinion about vaccination, keep health workers informed, work with the media and more. The documents below provide guidance, with a focus on messages to the public.
This document offers guidance on how to develop key messages.
This document proposes tools to monitor public opinion on vaccination. Monitoring can help in preventing a crisis or responding to one.
This document presents a few basic principles for presenting numbers about vaccination to the public.
This document includes suggested messages related to vaccine safety. It includes an overview of the frequency of adverse events following immunization (AEFIs) for various vaccines.
This document presents key messages and facts on the broader benefits of vaccination (e.g. related to productivity, poverty, education, child mortality and maternal health).
This document provides suggested answers to some common myths regarding immunization.
